The Alice Fairytale
Since 25 July, the centrally located WIEN MITTE The Mall shopping centre has been one attraction richer. In “The Alice fairytale”, children and young adults immerse themselves in a world of wonders that transcends all boundaries of possibility. Following the trend of phygitality (a combination of digital and physical components), visitors interact with the inhabitants of the Wunderland on large projection screens without having to wear devices on their bodies. The task is to make the grey Wunderland shine, so that joy, exuberance and colour diversity reign again.